Marketing and Sales
In business you need customers, sales and orders. Marketing isn’t solely about achieving this result. It’s also about retaining those customers and getting repeat business. In order to achieve that you must know your customers well.
- What do they want, need and desire?
- What benefits are they seeking?
- What problems do they need solving?
Marketing is a way to look holistically at your entire business. You must define who your customers are and what their core needs are to ensure your marketing offers appeal to those needs as your business grows.
With this in mind you can see that marketing includes everything that you do in your business life - all day, every day. Everything from e-mail and telephone answering to product and delivery – all of this will affect the way your customers, potential customers and partners view your business. Marketing is more than advertising, PR, literature or events, it is about creating a customer experience and ensuring your company delivers a clear value proposition.Because, how people perceive your product, service and brand will directly affect your profits.
You needn’t have big budgets to effectively market your business. By putting yourself in your customers’ shoes you can develop more targeted, specific and relevant campaigns to achieve results. If you know what they want, it is far easier to express that in your marketing messages. If you know who they are, it is far easier to get those messages in front of them by targeting the right mediums.
Useful Planning Tools
A Guide to Writing a Marketing Plan by Scavenger.
Find our more in our articles section
Networking in Enterprise week
This week is Make Your Mark Enterprise Week 2008 part of Global Entrepreneurs Week.
There are lots of activities and events to engage in in Liverpool and further a field so it would be right to discuss "Networking" in this weeks newsletter.
Why You Get So Many Objections
Whenever I'm working with salespeople or business owners, they are frustrated that they get so many objections, particularly when it comes to new business calls.
What they haven't realised is that the reason that they get so many objections is that they generate them for themselves - something in their approach or what they have said has generated the objection for them - and then they don't deal with it well!
So let's have a look at the main reasons they get the objections so we can lessen the chances of getting them in future.....
7 Keys to P.E.R.F.E.C.T Communication
For the last 12 years, Dexter Moscow has been a leading guest presenter on QVC, The Television Shopping Channel, structuring and developing ‘selling' presentations that engage and motivate viewers to pick up the phone and order. As a trainer he coaches other guests and presenters to do the same. In the year 2007 - 2008 QVC's turnover in the UK was in the region of £350 million and was $7 Billion worldwide. In this article Dexter looks at the key elements to creating an instant impression in today's business arena.
Business in difficult times
10 Tips for developing your Business in difficult times
by Morton Patterson
In the midst of despair there is opportunity. As we approach the end of 2008, the financial markets are in a challenging state with banks needing to be supported to keep the economy afloat. Despite this, there are opportunities for you and your business to develop greater relationships with your customers and thrive amidst all of the predictions of doom and gloom. Don't forget that we still need to eat, find somewhere comfortable to sleep and to have our basic needs met.
Outlined below are 10 tips that you could apply which could help you to thrive in the current climate
Marketing in a Recession
It seems there's no getting away from it, and I'm actually going to have to mention the recession, the credit crunch and everything that else that makes the hearts of the self-employed sink to their boots.
Luckily, it's not all doom and gloom and you can and should continue to market your company during an economic downturn.